Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

(A) People who have previously interacted with one of your digital ads

(B) A lookalike audience based on your existing customers

(C) People who have previously visited your website

(D) An audience based on people who have watched your company’s YouTube videos

Explanation

A lookalike audience based on your existing customers would be the best to target on social media at the awareness stage of the buyer’s journey.

This is because lookalike audiences are created based on similar interests to audiences who previously visited your website. These audiences are at the awareness stage of the buyer’s journey so you can target them with your Awareness ads.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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