Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

(A) “Different types of dog food”

(B) “How to teach a dog to sit”

(C) “Best animal rescues near me”

(D) “PetSpot animal supplies”

Explanation

The best keyword to use for paid search at the consideration stage of the buyer’s journey is “Different types of dog food.”

Consideration stage ads should help your buyer persona solve their problem so your keyword should provide a solution to the buyer.

Since, PetSpot sells animal supplies so their consideration stage ads should include keywords that highlight their products like “dog food,” “different types of dog food.”

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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