Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.

Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.

(A) Remove the H.Bloom logo from the landing page

(B) Add the keyword “flower delivery” to the landing page

(C) Remove the header navigation from the landing page

(D) Move the form to the bottom of the landing page

Explanation

You can potentially improve the ad’s performance in the following ways:

  • A perfect landing page should contain the exact keywords you’re using in your search ad. Since you’re using the keyword “flower delivery” on your search ad, you should use the same keyword in your landing page copy.
  • You should remove the header navigation from the landing page so that your visitors don’t get distracted and perform the main action that is to sign up on the website.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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