Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?

(A) Retargeting

(B) Contextual targeting

(C) Behavioral targeting

(D) Demographic targeting


If a business wants to advertise to a local audience then it should use the Demographic targeting.

Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information like Age, Location, Language, Gender, Marital status, etc.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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