Search Ads 360 Certification Exam Answers 2020

Before you get to the answers below here are some things you should know about the exam.

Exam Name – Search Ads 360 Certification Exam.

Total Questions and Time Limit – 70 Questions with 60 minutes to complete entire exam.

Exam URLhttps://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam

Search Ads 360 Certification Exam Questions and Answers 2020

Q.1 – Which three engines are supported by the Search Ads 360 API? (select three)

(A) Bing

(B) Google Ads

(C) Gemini

(D) Ask.com

Q.2 – Which level’s settings CANNOT be edited with bulksheets? (select two)

(A) Advertiser

(B) Ad Group

(C) Network

(D) Campaign

Q.3 – At which three levels can automated rules be set up? (select three)

(A) Campaigns

(B) Engines

(C) Agency

(D) Keywords

Q.4 – Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

(A) Set up a custom Floodlight variable as a dimension in Search Ads 360

(B) It is not possible to pass conversion attributes

(C) Set up a Custom Dimension in Google Analytics

(D) Set up a custom Floodlight variable in Google Tag Manager

Q.5 – When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

(A) Campaign Manager

(B) Search Ads 360

(C) Each product uses separate time zones

(D) Display & Video 360

Q.6 – What attribution model assigns all credit to the last click on a paid search ad before a conversion?

(A) Position-based

(B) First interaction

(C) Last paid search interaction

(D) Data-Driven

Q.7 – What happens when an engine is paused?

(A) All campaigns are paused

(B) Syncs are paused from the engine

(C) Ad groups and keywords are paused

(D) Active campaigns are paused

Q.8 – Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

(A) Campaigns

(B) Agency

(C) Ad groups

(D) Keywords / Product Groups

Q.9 – What Floodlight tag measures purchases and revenue on a website?

(A) Revenue

(B) Transaction

(C) Action

(D) Counter

Q.10 – During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

(A) Decrease CPA target of bid strategy 60%

(B) Decrease bidding portfolio by 1 low-performing keyword

(C) Increase bidding portfolio by 2 new keywords

(D) Decrease maximum bid in the bid strategy setting 40%

Q.11 – Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

(A) Campaign Manager API

(B) Search Ads 360 API

(C) Google Ads API

(D) Bulksheets

Q.12 – Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

(A) Custom Variables

(B) Search Ads 360 API

(C) Bulksheets

(D) Campaign Manager API

Q.13 – Bulksheets can be used to complete which two tasks? (select two)

(A) Upload offline conversions

(B) Upload custom Floodlight variable data

(C) Create labels

(D) Generate formula columns in bulk

Q.14 – What is the Search Ads 360 account hierarchy?

(A) Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

(B) Advertiser > Engine > Campaign >Keyword

(C) Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

(D) Agency > Advertiser > Engine > Campaign > Keyword

Q.15 – What conversion data can be uploaded using bulksheets?

(A) Google Analytics goal data

(B) Google Ads conversions data

(C) Offline conversion data

(D) Custom Floodlight variable data

Q.16 – Which three modifiers can be automated by a bid strategy? (select three)

(A) Location target bid adjustments

(B) Mobile bid adjustments

(C) Remarketing target bid adjustments

(D) Search impression share bid adjustments

Q.17 – Which two types of goals can be targeted in Bid Strategies? (select two)

(A) Profit Margin

(B) Business data

(C) Revenue

(D) Conversion

Q.18 – What level should be used to evaluate performance of a bid strategy?

(A) Individual campaign

(B) Bid strategy

(C) Individual ad

(D) Individual keyword

Q.19 – Which three changes can a user set up using scheduled edits? (select three)

(A) Activate ads or keywords at a specific time

(B) Raise bids on keywords every Monday at 7am

(C) Activate a new bid strategy

(D) Lower bids on keywords during weekends

Q.20 – Which two segments CANNOT be applied to reporting data? (select two)

(A) Attribution model

(B) Device type

(C) Business data

(D) User ID

Q.21 – What does it mean when the “Stop sync” button is greyed out?

(A) The engine account is paused.

(B) The engine type is “Other”.

(C) The sync is applying updates.

(D) The sync is complete.

Q.22 – If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

(A) Billing currency

(B) Advertiser’s currency

(C) Ad group’s currency

(D) Engine’s currency

Q.23 – Which three frequencies can be scheduled for reports? (select three)

(A) Daily

(B) Monthly

(C) Hourly

(D) Weekly

Q.24 – What setting should be applied to a Floodlight tag passing offline conversion data?

(A) Dynamic tag

(B) Image tag only

(C) Primary source is offline

(D) Primary source is retail

Q.25 – Data Exclusion events exclude data for a minimum of how many hours?

(A) 8 hours

(B) 24 hours

(C) 4 hours

(D) 2 hours

Q.26 – Which two types of campaigns do bid strategy opportunities analyze? (select two)

(A) Google Ads App campaigns

(B) Bing Ads manual campaigns

(C) Google Ads manual campaigns

(D) Gemini manual campaigns

Q.27 – Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

(A) Impression share

(B) Max CPA

(C) Position

(D) Profit

Q.28 – Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

(A) Match Type

(B) Keyword

(C) GCLID

(D) Campaign ID

Q.29 – At which three levels can bid strategies be applied? (select three)

(A) Keyword

(B) Ad group

(C) Agency

(D) Campaign

Q.30 – When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

(A) Placement

(B) Publisher

(C) Campaign

(D) Advertiser

Q.31 – Which three URLs are involved in a landing page test? (select three)

(A) Original

(B) Rule

(C) Control

(D) Experiment

Q.32 – When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

(A) 2 weeks

(B) 3 months

(C) 1 week

(D) 3-4 weeks

Q.33 – What is shown in the “Last sync” details tab? (select two)

(A) The time that the sync occurred

(B) A list of error types

(C) A list of campaigns modified

(D) The number of errors during the sync

Q.34 – Where can a saved web query be found?

(A) In the left-hand menu, click Downloads then Web Query

(B) In the left-hand menu, click Budget Management, then Web Query

(C) In the right-hand menu, click Attribution, then Web Query

(D) In the right-hand menu, Click Advertiser Settings, then Web Query

Q.35 – Which three features can be used to integrate offline conversion data? (select three)

(A) sFTP

(B) Google Data Studio

(C) Bulksheets

(D) Search Ads 360 API

Q.36 – Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

(A) Deliver daily file to shared sFTP

(B) Link to a shared version of the generated report

(C) Executive reports can’t be sent to a user with no access to Search Ads 360

(D) Send a downloaded PDF or Excel file

Q.37 – If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

(A) The advertiser’s timezone

(B) Campaign Manager’s timezone

(C) Greenwich Mean Time (GMT)

(D) The engine’s timezones

Q.38 – If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

(A) 1 hour

(B) 12 hours

(C) 24 hours

(D) 6 hours

Q.39 – What permissions are needed to create an advertiser?

(A) Advertiser user (edit access)

(B) Agency Manager

(C) Advertiser viewer

(D) Read-only

Q.40 – What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

(A) Remarketing lists

(B) Search Ads 360 API

(C) Attribution

(D) Google Ads API

Q.41 – What are two key differentiators in functionality between labels and business data?

(A) Ability to attach a business calendar

(B) Ability to report at the campaign level

(C) Ability to pivot metrics within Search Ads 360

(D) Ability to pause biddable items

Q.42 – What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

(A) Clicks

(B) Conversion

(C) Advanced Targeting

(D) Position

Q.43 – Which three requirements must be met to run a successful ad copy test? (select three)

(A) Minimum number of required impressions for each ad group

(B) Each ad must contain only one landing page URL

(C) All keywords and engines must be paused

(D) Ads must only include one ad copy test at a time

Q.44 – Which two user types can activate the conversion API? (select two)

(A) Agency user

(B) Advertiser user

(C) Advertiser manager

(D) Agency manager

Q.45 – At which two levels can URL Templates be set up? (select two)

(A) Agency

(B) Advertiser

(C) Engine

(D) Campaigns

Q.46 – What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

(A) Landing page test

(B) Placeholder keyword

(C) Business data

(D) Rules

Q.47 – What two Floodlight activity group types can be set up? (select two)

(A) Sales

(B) Dimension

(C) Counter

(D) Metric

Q.48 – Which two conversion sources can be reported in custom columns? (select two)

(A) Bing Conversion Trackers

(B) Gemini Conversion Trackers

(C) Floodlight

(D) Google Ads Conversion Trackers

Q.49 – What function do ValueTrack parameters perform?

(A) Track additional conversion types

(B) Automatically sync to Google Tag Manager

(C) Create custom date segmentation

(D) Dynamically insert information

Q.50 – What is the default attribution model for Floodlight?

(A) First Click

(B) First interaction

(C) Last Click

(D) Last Impression

Q.51 – What feature may be used to report on a specific Floodlight conversion?

(A) Business data

(B) Custom Metric

(C) Custom Dimension

(D) Custom Column

Q.52 – Which two types of uploads can be made through an sFTP endpoint? (select two)

(A) Bulksheets

(B) Inventory management feeds

(C) Conversions

(D) Google Search history

Q.53 – Campaigns can only be copied within the same engine account for which two engines? (select two)

(A) adMarketplace

(B) Bing Ads

(C) Yahoo Japan

(D) Social

Q.54 – Which two column categories appear in formula columns? (select two)

(A) Creation time

(B) Conversion metrics

(C) Search impression share

(D) Engine metrics

Q.55 – What metrics estimate conversions that measure user behavior across devices and environments?

(A) Clicks

(B) Cross-environment metrics

(C) Visits

(D) Cost

Q.56 – Which two conversion sources can be selected in bid strategies? (select two)

(A) Bing Universal Event Tracking

(B) Floodlight

(C) Google Tag Manager goals

(D) Google Analytics

Q.57 – What feature may be used to edit custom Floodlight variable data?

(A) Search Ads 360 API

(B) Bulksheets

(C) Google Ads API

(D) Text Editor

Q.58 – What could prevent Inventory Management from making changes to a campaign?

(A) Edits to campaign bids or bid strategies

(B) Manual edits to campaign name or status

(C) Manual edits to keyword URL templates

(D) Edits to ad rotation settings

Q.59 – How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

(A) 6 hours

(B) 4 hours

(C) 2 hours

(D) 8 hours

Q.60 – In what order should new entities be created (assuming no campaigns already exist)?

(A) Campaign > Ad Group > Ad > Keyword

(B) Keyword > Campaign > Ad Group

(C) Ad Group > Keyword > Campaign

(D) Keyword > Ad Group > Campaign

Q.61 – What action should be used to pass a conversion attribute (such as shipping cost)?

(A) Set up Custom Floodlight Variable using bulksheets

(B) Set up an additional Floodlight tag and pass the shipping cost through the revenue field

(C) Set up Custom Floodlight Variable using the relevant engine frontend

(D) Set up Custom Floodlight Variable as a metric

Q.62 – What step would be taken to check if an inventory management template has created any entities?

(A) Create an Executive Report with no filters

(B) Check the template’s progress bar

(C) Apply an “Inventory template ID” filter

(D) Filter for errors in the reporting dashboard

Q.63 – When a reporting view is saved, who has access to the view?

(A) No users within that advertiser

(B) Only users with edit access within that advertiser

(C) All users within that advertiser

(D) Select users within that advertiser

Q.64 – What occurs when auto-tagging is enabled?

(A) A Google Click ID is reported in the budget pacing report

(B) A label is added to all Google Ads campaigns

(C) A Google click ID is appended to all landing page URLs

(D) A scheduled edit is created for all Google Ads campaigns

Q.65 – Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

(A) Edit advertiser settings

(B) Remove user access to an agency’s advertisers

(C) Edit advertiser components

(D) Edit all advertisers within an agency

Q.66 – What configuration setting eliminates duplicate conversions between advertisers?

(A) Action

(B) Revenue

(C) Shared Floodlight configuration

(D) Counter

Q.67 – When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

(A) Each product uses separate currencies

(B) Search Ads 360

(C) Campaign Manager

(D) Display & Video 360

Q.68 – Which two filters are available in the change history report? (select two)

(A) Creation date

(B) Campaign

(C) Geo

(D) Change Type

Q.69 – What type of bid strategy is supported by the forecasting tool?

(A) Max clicks

(B) Conversions or Revenue

(C) Position

(D) Rules

Q.70 – Which three landing page tests are available in Search Ads 360? (select three)

(A) Mobile landing page test

(B) Segment landing page test

(C) Desktop landing page test

(D) All devices landing page test

What Is Search Ads 360 Certification Exam?

This exam is conducted by Google via Skillshop which tests your understanding of creating, setting up targeting, and optimizing Search Ad campaigns. This exam is part of the Google Marketing Platform Certification exams. This exam tests you on skills like setting up Search ad campaigns, assigning goals and setting up the proper targeting along with the right bids for getting the most clicks, measuring the impact of ads to the conversions, and optimizing the campaigns to get more conversions with an increased ROI.

This exam consists of a total of 70 questions and you have 60 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Exam Requirements

There are three main requirements for applying to this exam:

(1) You should own a Smartphone or Computer.

(2) You should have an active Internet Connection.

(3) You should have a free Google Account.

Course Modules of the Exam

There are a total of 6 modules on which you are tested in this exam.

(1) Learn the value of Search Ads 360.

(2) Manage Campaigns in Search Ads 360.

(3) Optimize performance in Search Ads 360.

(4) Search Ads 360 Basics.

(5) Search Ads 360 Mobile Basics.

(6) Build your Campaign Strategy with Search Ads 360.

Key Features Of This Exam

The main features of this course are:

(1) It is designed by Google itself so the information provided is of high quality.

(2) It provides a Certificate which has recognition in the job industry.

(3) A user has unlimited access to the exam and it’s totally free.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Google Ads Search Certification exam by going to the Google Ads Search Certification Assessment Answers page. If you have any new questions to share or you’re having some doubts then feel free to comment down below.

Leave a Comment

Share via
Copy link
Powered by Social Snap