Search engine marketing can also be called what?

(A) Pay-per-click advertising

(B) Organic advertising

(C) Search box marketing

(D) One-click advertising


Search Engine Marketing(SEM) is also called Pay-Per-Click(PPC) advertising because when you create these ads you are only charged if a person clicks your ad. You are not charged for an impression but a click hence the name pay per click.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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