Segments applied to reports can analyze data for which of the following groups? (Select all answers that apply)

(A) Users 25 to 34 years of age who have their browser set to Spanish

(B) Users who viewed a webpage, then watched a video

(C) Users who engaged in social media or email campaigns

(D) Users who have children under the age of 18

Explanation

You can create Segments to find out the age group, browser language, users who viewed a webpage, then watched a video, and users who engaged in social media or email campaigns.

If you click on Add Segment on the Google Analytics Acquisition report then you can choose the Age group from the Demographics tab and you can also choose the language from the Demographics tab.

You can find users who viewed a webpage and then a video by creating a Custom metric and choosing the Scope as Hit level. You can then choose this Custom metric in the Segments data.

You can find out users who engaged in social media or email campaigns by creating Custom Dimensions and choosing the scope as Session level. You can then choose this custom dimension from the Segments.

Conclusion

This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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