Select the most accurate description for audience frequency caps.

(A) Use audience frequency caps to include users based on the number of conversions for specified campaign goals.

(B) Use audience frequency caps to exclude users based on the number of impressions they were served across different media types, format types, identity spaces, and devices.

(C) Use audience frequency caps to exclude users based on eligible clicks, conversions, and impressions (from users on first-party remarketing lists or that lead to conversions.

(D) Use audience frequency caps to include users based on the number of impressions they were served across different media types, format types, identity spaces, and devices.

Explanation

The most accurate description for audience frequency caps is that you can use audience frequency caps to exclude users based on the number of impressions they were served across different media types, format types, identity spaces, and devices.

Conclusion

This question is from the “Create Audience-centric Frequency Goals” lesson from the Build Your Media Strategy with Display & Video 360 course.

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