Select the most accurate statement that best describes the difference between Unique Reach and Unique Reach audience in Display & Video 360.

(A) Unique Reach answers the question, ‘How many users did my ad reach?’ whereas Unique Reach Audience answers the question, ‘How many unique users did my ad reach within a specific time period?’

(B) Unique Reach answers the question, ‘How many unique users within a particular demographic did my ad reach? whereas Unique Reach Audience answers the question, ’‘How many unique users did my ad reach?’

(C) Unique Reach answers the question, ‘How many users did my ad reach?’ whereas Unique Reach Audience answers the question, ‘How many unique users did my ad reach?’

(D) Unique Reach answers the question, ‘How many unique users did my ad reach?’ whereas Unique Reach Audience answers the question, ‘How many unique users within a particular demographic did my ad reach?’

Explanation

The most accurate statement that best describes the difference between Unique Reach and Unique Reach audience in Display & Video 360 is that Unique Reach answers the question, ‘How many unique users did my ad reach?’ whereas Unique Reach Audience answers the question, ‘How many unique users within a particular demographic did my ad reach?’

Conclusion

This question is from the “Explore On-Target Reach Solutions” lesson from the Build Your Media Strategy with Display & Video 360 course.

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