SEMrush Content Marketing and SEO Fundamentals Exam Answers 2021

Before you get to the answers below here are some key facts about this exam.

Exam Name – SEMrush Content Marketing and SEO Fundamentals Certification.

Total Questions and Time Limit – 8 Questions with 13 minutes to finish the exam.

URL Of Exam

SEMrush Content Marketing and SEO Fundamentals Certification Exam Answers (Updated 2021)

Q.1 – What are your target audiences for content marketing campaigns? Choose three options.

(A) Media and bloggers

(B) Customers and prospects

(C) Influencers

(D) Search ranking algorithms

Q.2 – What are the most important aspects of guest posting? Choose three options.

(A) The quality of the sites that you publish on

(B) The quality of the content that you create

(C) The number of sites you publish on

(D) The relevance of the sites that you publish on

Q.3 – Why should you collaborate with your marketing and PR departments?

(A) To stop them from reaching out to media, bloggers, and influencers so you can do it

(B) To show them how to place links in press releases

(C) To interview them to get great content to publish

(D) To coordinate your outreach efforts to minimize overlap

Q.4 – What benefits do sites that publish syndicated content expect to receive? Choose two options.

(A) Links from your site

(B) Traffic from your site

(C) Increases in their organic search traffic

(D) Quality content to present to visitors to their site

Q.5 – What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.

(A) It may result in links back to your site.

(B) It helps raise your visibility.

(C) It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.

(D) It helps establish your credibility in the market.

Q.6 – What is the most important content type to publish?

(A) Research reports

(B) There is no ‘most important content type’

(C) Articles

(D) Videos

Q.7 – Why is content-based link building effective?

(A) High-ranking pages in Google tend to get more links.

(B) Links to content pages are worth more.

(C) The more content you publish the higher you rank.

(D) The best content on the web tends to attract a lot of links.

Q.8 – What are some fundamentals of creating great content? Choose three options.

(A) The focus of the content that you produce needs to be on how well you satisfy user needs.

(B) Focusing on the high-volume keywords.

(C) Creating content with depth and breadth in order to satisfy user needs.

(D) Aim to publish content that is more in-depth than your competitors in at least some areas.

What Is SEMrush Content Marketing and SEO Fundamentals Course And Exam?

The SEMrush Content Marketing And SEO Fundamentals course teaches you about SEO and content marketing that will drive your SEO campaign. The first lesson teaches you the concept of content marketing and the importance of creating a content marketing plan. The second lesson teaches you about guest blog posts and whether they’re still useful as part of your SEO campaign and content marketing strategy. The third lesson teaches you how to engage with public relations activities and how the media can help your overall SEO campaign. The fourth lesson explains what content syndication is, what it has to do with link building, and why it could be of benefit to your content marketing strategy.

The fifth lesson explains the different interview formats, how to optimize content from interviews, as well as some tips on how to set up and find people to interview. The sixth lesson explains the many different types of digital content including articles, video, interviews, white papers, quizzes and surveys, infographics, and more. The seventh lesson explains why people prefer to link to relevant content, and how to optimize content so that it appeals and is useful to a wider audience. The eighth lesson explains what makes quality content, why having relevant content is important, and how EAT (Expertise, Authority and Trust) should always be at the forefront of any content marketing plan. The course contains 8 video lessons and the total content time is around 1 hour. The course is 100% free.

The SEMrush Content Marketing And SEO Fundamentals exam tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 8 questions and you have 13 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A free SEMrush account.

Course And Exam Modules

There are a total of 8 lessons on which you are tested in this exam.

(1) Content Marketing Plan.

(2) Guest Posts.

(3) Collaborating with Marketing and PR.

(4) Content Syndication.

(5) Interviews.

(6) Types of Content.

(7) Content-Based Link Building.

(8) Creating Great Content.

Features Of The Course And Exam

The key features of this course and exam are:

(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) The Course and Exam are Free.

(4) You get an industry recognized certificate that you can use in your CV.


You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other SEMrush exams in our SEMrush Content Marketing Toolkit Exam Answers page, SEMrush SEO Toolkit Exam Answers page, SEMrush Advertising Toolkit Exam Answers page, SEMrush Affiliate Program Terms Exam Answers page, SEMrush Social Media Toolkit Exam Answers page, SEMrush SEO Fundamentals Exam Answers page, SEO Toolkit Exam For Advanced SEMrush Users Answers page, SEMrush Technical SEO Exam Answers page, SEMrush PPC Fundamentals Exam Answers page, SEMrush SMM Fundamentals Exam Answers page, SEMrush On Page And Technical SEO Exam Answers page, SEMrush Keyword Research Exam Answers page, SEMrush For Digital Agencies Certification Exam Answers page, SEMrush Site Audit Exam Answers page, SEMrush Competitive Analysis And Keyword Research Test Answers page, SEMrush Advanced Competitive Research Exam Answers page, SEMrush Backlink Management Exam Answers page, Competitor Analysis With SEMrush Exam Answers page, SEMrush Link Building Exam Answers page, SEMrush Local SEO Exam Answers page, SEMrush Management, Reporting, And Collaboration Exam Answers page, SEMrush Mobile SEO Exam Answers page, SEMrush Rank Tracking Exam Answers page, SEMrush Mobile, International, And Local SEO Exam Answers page, SEMrush Role Of Content Exam Answers page, SEMrush Content Marketing Fundamentals Exam Answers page, and SEMrush PPC Automation Exam Answers page.

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