SEMrush Content Marketing Fundamentals Exam Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – SEMrush Content Marketing Fundamentals Certification.

Total Questions and Time Limit – 13 Questions with 27 minutes to finish the exam.

URL Of Examhttps://www.semrush.com/academy/onExam/5f806dfde28b6450cc437319

SEMrush Content Marketing Fundamentals Certification Exam Answers

Q.1 – True or False: Based on the content, consumers can choose one brand over another.

(A) False

(B) True

Q.2 – Who is NOT a member of a content marketing team?

(A) Customer success specialist

(B) The content strategist

(C) A designer

(D) SEO / Data analyst

Q.3 – What is one goal you can accomplish using content marketing?

(A) Increase website traffic

(B) Train employees

(C) Complete a work retreat

Q.4 – How many competitors do you need to have in order to analyze the competition?

(A) 7-10

(B) 5-7

(C) 1-3

(D) 3-5

Q.5 – Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

(A) Energy

(B) Weather

(C) Attitude

(D) Problems

Q.6 – When you’re running a content audit, what is the first thing you need to do?

(A) Write out the original goals/objectives

(B) Compile all content URLs into a spreadsheet

(C) Collect engagement metrics from social media

Q.7 – Which SEMrush tool will help you create new topic ideas to create content with?

(A) Post Tracking

(B) Content Audit

(C) Topic Research Tool

(D) SEO Writing Assistant

Q.8 – What is a content calendar?

(A) A calendar listing what social media posts are scheduled and when

(B) A shareable resource that all teams can use to plan content marketing activity

(C) A calendar of important holidays to focus content on

Q.9 – What should the average length of paragraphs in a blog post be?

(A) 10-12 sentences

(B) 1-2 sentences

(C) 5-7 sentences

(D) 2-4 sentences

Q.10 – When it comes to optimizing a new blog post, which parts of the content should be optimized?

(A) Headers, footers, title tags, meta-titles, and the meta-description

(B) Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation

(C) Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

Q.11 – What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

(A) Post the same piece of content every day

(B) Promote the content on social media through a Boosted Post

(C) Have the customer success team call and notify customers of a new content release

Q.12 – How can you update a piece of content to make it high-quality content? Choose 3 options.

(A) Divide the piece into smaller pieces, and post them separately

(B) Make the CTA clearer

(C) Implement more relevant keywords

(D) Improve the headlines

Q.13 – What is the best way to gain leads from content marketing?

(A) Have a pop-up box on each blog post

(B) Create a piece of content a user has to exchange information to access

(C) Ask at the end of every paragraph for the user to sign up

What Is SEMrush Content Marketing Fundamentals Course And Exam?

The SEMrush Content Marketing Fundamentals course teaches how you can use content to complement and promote your brand. The first lesson explains the basics of content marketing. The second lesson explains the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team. The third lesson guides you through content marketing objectives and the types of content that best fit those business goals. The fourth lesson teaches how to search for and identify your industry competitors so you can best optimize your content marketing strategy. The fifth lesson explains how to identify your target audience so you can tailor your content campaigns to your demographic.

The sixth lesson explains how to analyze your content quality and relevancy by using the SEMrush Content Audit tool. The seventh lesson explains how to come up with new content ideas that your target demographic with love. The eighth lesson explains how to create a content calendar, which is an essential piece of the puzzle for any business. The ninth lesson explains how to create content that is focused on users’ pain points and values. The tenth lesson explains how to optimize your content for rankings.

The eleventh lesson explains how to develop a distribution approach that will get your content noticed. The twelfth lesson explains how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while. The thirteenth lesson explains how to repurpose and reuse existing content, how to make it more “linkable” and lead generating. The course contains 13 video lessons and the total content time is around 1 hour. The course is 100% free.

The SEMrush Content Marketing Fundamentals exam tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 13 questions and you have 27 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A free SEMrush account.

Course And Exam Modules

There are a total of 13 lessons on which you are tested in this exam.

(1) What is Content Marketing?

(2) How to Implement Content Marketing in your Business.

(3) Business Goals of Content Marketing.

(4) Competitor Research.

(5) Audience Research.

(6) How to Audit your existing Content.

(7) Content Ideation.

(8) Content Calendar.

(9) Content Creation.

(10) Optimizing your Content.

(11) Content Distribution.

(12) How to Measure Content.

(13) Advanced Content Tips.

Features Of The Course And Exam

The key features of this course and exam are:

(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) The Course and Exam are Free.

(4) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other SEMrush exams in our SEMrush Content Marketing Toolkit Exam Answers page, SEMrush SEO Toolkit Exam Answers page, SEMrush Advertising Toolkit Exam Answers page, SEMrush Affiliate Program Terms Exam Answers page, SEMrush Social Media Toolkit Exam Answers page, SEMrush SEO Fundamentals Exam Answers page, SEO Toolkit Exam For Advanced SEMrush Users Answers page, SEMrush Technical SEO Exam Answers page, SEMrush PPC Fundamentals Exam Answers page, SEMrush SMM Fundamentals Exam Answers page, SEMrush On Page And Technical SEO Exam Answers page, SEMrush Keyword Research Exam Answers page, SEMrush For Digital Agencies Certification Exam Answers page, SEMrush Site Audit Exam Answers page, SEMrush Competitive Analysis And Keyword Research Test Answers page, SEMrush Advanced Competitive Research Exam Answers page, SEMrush Backlink Management Exam Answers page, Competitor Analysis With SEMrush Exam Answers page, SEMrush Link Building Exam Answers page, SEMrush Local SEO Exam Answers page, SEMrush Management, Reporting, And Collaboration Exam Answers page, SEMrush Mobile SEO Exam Answers page, SEMrush Rank Tracking Exam Answers page, SEMrush Mobile, International, And Local SEO Exam Answers page, SEMrush Role Of Content Exam Answers page, SEMrush Content Marketing And SEO Fundamentals Exam Answers page, and SEMrush PPC Automation Exam Answers page.

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