SEMrush PPC Automation Exam Answers 2020

Before you get to the answers below here are some key facts about this exam.

Exam Name – SEMrush PPC Automation Certification.

Total Questions and Time Limit – 10 Questions with 15 minutes to finish the exam.

URL Of Examhttps://www.semrush.com/academy/onExam/5f80a83c18322e537936c454

SEMrush PPC Automation Certification Exam Answers

Q.1 – True or False: The only ad network with automation is Google Ads.

(A) True

(B) False

Q.2 – What is the difference between Max Conversions and Target CPA?

(A) There is no difference.

(B) Target CPA guarantees a price per conversion, whereas Max Conversions does not.

(C) Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.

Q.3 – If conversion data is not quite right, what bidding strategy should you use? Choose two options.

(A) Manual Bidding

(B) Smart bidding (Target CPA, Target ROAS, Max Conversions)

(C) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)

Q.4 – Which campaign types have smart campaign variations? Choose three options.

(A) Video

(B) Display

(C) Gmail

(D) Search

(E) Shopping

Q.5 – What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?

(A) RSAs require human input for all fields, while DSAs only let you edit descriptions.

(B) There is no difference.

(C) RSAs change formats depending on the device, whereas DSAs don’t.

Q.6 – How do learning periods impact campaigns?

(A) They don’t – they are purely for account managers to test what works.

(B) They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

Q.7 – Which is a reasonable reason to opt for automation?

(A) You don’t have time to work on creative.

(B) You are struggling to get conversion tracking to work correctly.

(C) You are under strict brand requirements.

Q.8 – What’s a reason to opt out of automation?

(A) You are under pressure to get lots of volume

(B) You are struggling to get conversion tracking to work correctly

(C) You don’t have time to work on creative

Q.9 – What are the requirements for Smart Display conversions?

(A) At least 50 display conversions or 100 search conversions in a 30-day period

(B) No conversion requirement

(C) 15 conversions in a 30-day period

Q.10 – Which bidding strategy is NOT eligible for Display campaigns?

(A) Target Impression Share

(B) Target ROAS (Return on Ad Spend)

(C) Viewable Impressions

(D) Max Clicks

(E) Max Conversions

(F) Manual (with optional eCPC)

(G) Target CPA (Cost Per Acquisition)

What Is SEMrush PPC Automation Course And Exam?

The SEMrush PPC Automation course teaches how to maximize conversions using different types of automation in your PPC campaigns. The first lesson explains what PPC (Pay Per Click) automation is, what automations are available to you on the main paid search channels (Google, Microsoft). The second lesson explains how to build PPC ad campaigns that capitalize on the machine learning of the network, including using learning periods, setting up conversion tracking, and what we mean by ‘trustworthy’ conversions. The third lesson explains the benefits and drawbacks of manual bidding, and why automated bidding can work better. The fourth lesson explains how to set up auto-bidding for display and video ads, and how your approach affects the outcomes you can achieve.

The fifth lesson explains the mechanics and strategies of Responsive Search and Responsive Display ads, and their similarities with A/B testing. The sixth lesson explains the concept of Smart Campaigns, and how they involve leveraging dynamic search ads, smart search, smart shopping, and smart display. The seventh lesson explains common pitfalls and hidden opportunities for profit from each ad campaign, and how to accurately assess how successful your Smart Campaigns are. The eighth lesson explains how to recognize when it might be better to switch from manual to automated bidding, and vice versa. The course contains 8 video lessons and the total content time is around 1 hour. The course is 100% free.

The SEMrush PPC Automation exam tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 10 questions and you have 15 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.

Course And Exam Requirements

Here are the requirements for the course:

(1) A computer or a Smartphone with an Active Internet Connection.

(2) A free SEMrush account.

Course And Exam Modules

There are a total of 8 lessons on which you are tested in this exam.

(1) Defining Automation.

(2) Conditions For Successful Automation.

(3) Automated Bidding.

(4) Non-Search Auto-Bidding.

(5) Responsive Creative Ads.

(6) Campaign Automation Overview.

(7) In-Depth Smart Campaign Set-Ups.

(8) Switching Between Automated & Manual.

Features Of The Course And Exam

The key features of this course and exam are:

(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.

(2) The videos are short and very easy to understand.

(3) The Course and Exam are Free.

(4) You get an industry recognized certificate that you can use in your CV.

Conclusion

You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other SEMrush exams in our SEMrush Content Marketing Toolkit Exam Answers page, SEMrush SEO Toolkit Exam Answers page, SEMrush Advertising Toolkit Exam Answers page, SEMrush Affiliate Program Terms Exam Answers page, SEMrush Social Media Toolkit Exam Answers page, SEMrush SEO Fundamentals Exam Answers page, SEO Toolkit Exam For Advanced SEMrush Users Answers page, SEMrush Technical SEO Exam Answers page, SEMrush PPC Fundamentals Exam Answers page, SEMrush SMM Fundamentals Exam Answers page, SEMrush On Page And Technical SEO Exam Answers page, SEMrush Keyword Research Exam Answers page, SEMrush For Digital Agencies Certification Exam Answers page, SEMrush Site Audit Exam Answers page, SEMrush Competitive Analysis And Keyword Research Test Answers page, SEMrush Advanced Competitive Research Exam Answers page, SEMrush Backlink Management Exam Answers page, Competitor Analysis With SEMrush Exam Answers page, SEMrush Link Building Exam Answers page, SEMrush Local SEO Exam Answers page, SEMrush Management, Reporting, And Collaboration Exam Answers page, SEMrush Mobile SEO Exam Answers page, SEMrush Rank Tracking Exam Answers page, SEMrush Mobile, International, And Local SEO Exam Answers page, SEMrush Role Of Content Exam Answers page, SEMrush Content Marketing And SEO Fundamentals Exam Answers page, and SEMrush Content Marketing Fundamentals Exam Answers page.

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