Before you get to the answers below here are some key facts about this exam.
Exam Name – SEMrush PPC Fundamentals Certification.
Total Questions and Time Limit – 35 Questions with 40 minutes to finish the exam.
SEMrush PPC Fundamentals Certification Exam Answers 2020
Contents of Article
(A) You pay when a user clicks on your ad that leads to your website.
(B) You pay when a user clicks on your ad that leads to your website and makes a purchase.
(C) You pay when ads are shown to a user.
(A) It brings traffic with the strongest buyer’s intent.
(B) Display traffic is both cheaper and more plentiful.
(C) Your target audience for display advertising is not limited to the number of people looking for you on the web.
(A) The beginning
(B) The end
(C) Same number throughout
(D) The middle
(A) A/B test different variations of stages along the funnel.
(B) Understand the cost for each of the conversions along the funnel.
(C) A/B test different ads for highest CTR.
(D) Know how much to pay per click.
(A) Higher up on the decision making funnel (first becoming aware)
(B) Lower on the decision making funnel (ready to take action and buy)
(C) To both groups
(A) Limit your advertising to fewer products
(B) Focus on fewer users
(C) Add keywords
(D) Target fewer keywords
(A) Higher conversion rate
(B) Number of ad clicks
(C) Ad position
(A) MCC -> Account -> Campaign -> Ad Group
(B) Campaign -> Account -> MCC -> Ad Group
(C) Account -> MCC -> Campaign -> Ad Group
(A) Websites that belong to Google.
(B) Websites that aren’t Google properties, but have a search box which delivers Google’s search results.
(C) Advertising agencies that manage Google search campaigns.
(A) beach chair
(B) best beach chair
(C) best beach chairs
(D) beach chairs
Q.13 – Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
(A) Maximum, show up
(B) Higher, convert
(C) Lower, sell
(A) It helps forecast the search volume.
(B) It gives keyword ideas.
(C) It is only available in your current location.
(D) It is a not free tool.
(A) Lowest cost per click
(D) Ad position
Q.17 – What does PLA stand for?
(A) Priority Listing Ad
(B) Paid Listing Ad
(C) Product Listing Ad
(A) Targeting Topics
(B) Placement Targeting
(D) Contextual Targeting
Q.23 – Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
(A) text, different
(B) text, identical
(C) banner, identical
(D) banner, different
(A) Automatically in the Merchant Center.
(B) In the Google Ads UI.
(C) Automatically from the Google Play store listing.
(A) 50 times that of your target cost per installation.
(B) The most you’re willing to lose to gather stats until you’re profitable.
(C) 25 times that of your target per cost installation.
(B) Days of the week
(A) Automatically adjusting bids keywords as well as other dimensions in a campaign
(B) A/B testing your landing page for higher conversion rates
(C) Automatically finding targeting that will be more likely to convert into users
(D) Running your campaign during hours where users will be more likely to convert
(A) Both groups
(B) Users that already know who you are
(C) Users that do not know you
(A) Losing sales from people that are ready to buy, but research you first.
(B) Losing users who are specifically searching for your brand.
(C) Losing positions in organic SERP.
(A) easy, visible, visible
(B) easy, relevant, relevant
(C) complicated, relevant, irrelevant
(D) expensive, top-ranked, relevant
(A) Number of visitors to your landing page.
(B) Value of the users on the list.
(C) Different ad messages that could work best with them.
What Is SEMrush PPC Fundamentals Course and Exam?
The SEMrush PPC Fundamentals Course helps you to understand the basics and technical aspects of Pay Per Click(PPC) advertising. The first module gives you an overview of how the PPC advertising model works and what this model exactly is. The second module explains how to create PPC campaigns and discusses sales and decision-making funnels. The third module teaches you how to set up PPC advertising campaigns with Google Ads and convert visitors into customers. The fourth module explains Shopping campaigns and how you can launch your own Shopping Campaigns using the Merchant Center.
The fifth module explains how to create an effective Display ads campaign. The sixth module teaches you how to promote your app in Google Search, Display Network, Google Play Store, and YouTube with Universal App Campaigns. The seventh module explains the perfect bids and budgets you should set to maximize your PPC campaign profitability. The eight module explains what are Muti-Touch Conversions. The course contains 36 video lessons with a total content time of more than 5 hours. The course is 100% free.
The SEMrush PPC Fundamentals Exam tests your knowledge from these modules and provides you a certificate if you are able to pass the exam. The exam contains 35 questions and you have 40 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.
Course and Exam Requirements
Here are the requirements for the course:
(1) A computer or a Smartphone with an Active Internet Connection.
(2) A free SEMrush account.
Here are the different course modules on which you are tested in this exam.
(1) PPC Overview.
(3) Search Advertising.
(4) Shopping Campaigns.
(5) Display Advertising.
(6) Universal App Campaigns.
(7) Bidding and budgeting.
(8) Multi-Touch Conversions.
Features Of the Course and Exam
The key features of this course and exam are:
(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.
(2) The videos are short and very easy to understand.
(3) The Course and Exam are Free.
(4) You get an industry recognized certificate that you can use in your CV.
You can get all the answers to this exam right here on our website. We not only provide answers, but we also provide an in-depth explanation for these answers. You can also check out our answers to other SEMrush exams in our SEMrush Content Marketing Toolkit Exam Answers page, SEMrush SEO Toolkit Exam Answers page, SEMrush Advertising Toolkit Exam Answers page, SEMrush Affiliate Program Terms Exam Answers page, SEMrush Social Media Toolkit Exam Answers page, SEMrush SEO Fundamentals Exam Answers page, SEO Toolkit Exam For Advanced SEMrush Users Answers page, SEMrush Technical SEO Exam Answers page, SEMrush SMM Fundamentals Exam Answers page, SEMrush On Page And Technical SEO Exam Answers page, SEMrush Keyword Research Exam Answers page, SEMrush For Digital Agencies Certification Exam Answers page, SEMrush Site Audit Exam Answers page, SEMrush Competitive Analysis And Keyword Research Test Answers page, SEMrush Advanced Competitive Research Exam Answers page, SEMrush Backlink Management Exam Answers page, Competitor Analysis With SEMrush Exam Answers page, SEMrush Link Building Exam Answers page, SEMrush Local SEO Exam Answers page, SEMrush Management, Reporting, And Collaboration Exam Answers page, SEMrush Mobile SEO Exam Answers page, SEMrush Rank Tracking Exam Answers page, SEMrush Mobile, International, And Local SEO Exam Answers page, SEMrush Role Of Content Exam Answers page, SEMrush Content Marketing And SEO Fundamentals Exam Answers page, SEMrush Content Marketing Fundamentals Exam Answers page, and SEMrush PPC Automation Exam Answers page.