Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

Q.1 – Seth’s adverts are shown to people who are already interested in his type of business.

(A) True

(B) False

Q.2 – Seth will only be charged for advertising when his ad appears in the search results.

(A) True

(B) False

Q.3 – The paid search results are given a more prominent position on the search results page.

(A) True

(B) False

Q.4 – Seth will be charged for advertising only when someone clicks on his ad.

(A) True

(B) False

Explanation

Seth’s adverts will be shown only to those who are already interested in this type of business because he will bid on keywords related to his business. So, whenever someone searches for a keyword related to his business his ad will be displayed to them. He will be charged only when someone clicks his ad. SEM ads or PPC ads are Pay-Per-Click so you will be charged only if someone clicks your ad. Paid search results are usually at the top and given more prominent positions than organic search results. Your ad position also depends on how much you bid on the keyword and the Quality Score of your ad.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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