(A) Image file names
(B) Page titles
(C) Keywords in the content
(D) Keyword meta tags
Firstly he should use descriptive image file names. This helps search engines to understand the content and purpose of the image. The next thing he should do is use Page titles that are descriptive and use the keywords which he wants to rank for. The Page title should mention the topic of the article. Lastly, he should use keywords that he wants to rank for in the content. This helps search engines to understand what the topic of the content is and what keywords to rank this content for. Keyword meta tags are not important because they aren’t used nowadays. They were used for old search engines to identify keywords but they aren’t used nowadays.
This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.