Before you get to the answers below here are some things you should know about the exam.
Exam Name – Shopping Ads Certification Assessment.
Total Questions and Time Limit – 46 Questions with 75 minutes to complete entire exam.
Shopping Ads Certification Exam Questions And Answers 2020
Contents of Article
Q.1 – Peter Has A New Online Store Selling Electric Bikes And Spares. He Wants To Promote His Business, But With A Simple Solution That Provides A Wide Reach For His Products. How Can Smart Shopping Campaigns Help Peter With His Sales?
(A) By promoting only Peter’s best-selling products.
(B) By providing a daily e-mail listing recommendations for change.
(C) By generating animated versions of the product images.
(D) By automating bidding and ad placement across networks.
Q.2 – OfficePlus Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present Local Catalog Ads As A Potential Solution For Their Consideration. What’s One Way Local Catalog Ads Would Benefit OfficePlus?
(A) By providing additional customer support.
(B) By adding bulk to their existing weekly mailer.
(C) By extending their reach beyond print.
(D) By increasing their per-transaction sales.
(A) Local Catalog ads provide new ways for customers to receive support.
(B) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.
(C) Local Catalog ads encourage young, hip new customers.
(D) Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.
Q.4 – OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads?
(A) They’re published on 100% recycled materials.
(B) They use the consumer’s name throughout the ad.
(C) They encourage customers to call OfficeKing, rather than visit.
(D) They enable OfficeKing to measure store visits.
Q.5 – Maureen’s Company Sells First-Aid Kits For Use In Everyday Situations. Because Kits Come In Many Sizes, With Many Features, And At Many Price Points, Maureen Finds It Difficult To Differentiate Her Company’s Offerings From Those Of Other Vendors. Worse, Potential Customers May Find It Hard To Compare Search Results For Her Products And Prices With Those Of Other Vendors. How Can Shopping Ads Address These Concerns?
(A) Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.
(B) Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
(C) Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.
(D) Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.
Q.6 – Mary Owns An Automotive Parts Store, And Wants To Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.)
(A) In text messages sent from the Google Shopping app.
(B) At the top of Google searches on desktop computers.
(C) In the Google Shopping app.
(D) At the top of Google searches on mobile browsers.
(E) On other automotive parts stores’ websites.
Q.7 – Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN). What’s One Way Lance Could Use The GDN?
(A) By scheduling a slot in the Google Display Network calendar.
(B) By hiring one of the youngsters to do street-side promos.
(C) By running a campaign of Local Catalog ads.
(D) By partnering with Toys by Tammy.
Q.8 – Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach?
(A) Add a second brick-and-mortar location.
(B) Use Local Inventory feed data to reach viewers with Local Catalog ads.
(C) Transition to 100% digital marketing by eliminating traditional print materials.
(D) Replace the Local Inventory ads with Local Catalog ads.
(A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.
(B) Noah’s Custom Designs, who sells made-to-order custom furniture pieces.
(C) TheArtSpace, a gallery that hosts potential customers by appointment.
(D) QuikFixx, a start-up selling downloadable software.
Q.10 – Kathi, The Owner Of Klothes For Kats, Is Excited About The Launch Of Her First Local Catalog Ad. She Remembers There Are A Few Different Views Within The Ad Type. Which View Will Kathi’s Potential Customers Be Able To Browse On Her New Local Catalog Ad?
(A) Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.
(B) Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
(C) Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
(D) Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.
Q.11 – Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads?
(A) Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
(B) Rob, who wants to see a specific board in-store before he’ll purchase it.
(C) Brian, who’s hoping to make a quick online purchase during his lunch break.
(D) Mandi, who’s looking for the lowest price, regardless of location.
(A) In print materials that contain ads from other hair accessory brands.
(B) In a sidebar on the website for other hair accessory brands.
(C) On a mobile Google search for “cute hair accessories” in the sidebar.
(D) At the top of a Google search for “cute hair accessories.”
Q.13 – Joan Sells Fashion Watches Online, And She’s Had Great Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?
(A) With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
(B) With Shopping ads, she can make sure her available product discounts are always the largest.
(C) With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
(D) With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
Q.14 – Isabella Owns A Bookstore And Has Been Running A Google Shopping Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get The Information She Needs?
(A) She can monitor and arrange new product groups to find opportunities.
(B) She can use impression-share data and the Bid Simulator tool.
(C) She can filter her product view for granular reporting.
(D) She can use benchmarking data to get market insights.
(A) Product view, where potential customers can see recent purchases made by existing customers.
(B) Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
(C) Product view, where potential customers can see a particular cat dress available from multiple vendors.
(D) Main view, where potential customers can find directions to Klothes for Kats.
(E) Main view, where consumers can quickly see key information about Klothes for Kats.
(A) People are buying more items but less frequently.
(B) People are buying fewer items and less frequently.
(C) People are buying fewer items more frequently.
(D) People are buying more items and more frequently.
(A) The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.
(B) The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
(C) The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
(D) The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
(A) By automatically optimizing daily spend, based on trend data.
(B) By automatically optimizing special offers for selected products.
(C) By automatically optimizing bids, audiences, and products displayed.
(D) By automatically optimizing web-page optimization for searches.
(A) By making suggestions for image styles and context-tested image frames.
(B) By testing different combinations of text and images.
(C) By testing different font styles and colors for specific product types.
(D) By collecting customer review data following site visits.
(A) Shopping ads are larger and more prominent than text ads.
(B) Shopping ads are repeated multiple times on a single set of search results.
(C) Shopping ads are only shown to customers who’ve already shown an interest in the product.
(D) Shopping ads are visually enticing and display detailed product information before the ad is clicked.
(A) People click on ads with images more often than plain text ads.
(B) Potential customers can quickly see whether the product fits their expectations.
(C) Potential customers can choose a specific product color before clicking the ad.
(D) The combination of price and image lets customers judge the quality of the product.
(A) Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
(B) Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
(C) Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
(D) Customers can view and interact with attractive and engaging videos that show them how a product can be used.
(A) By automating bid optimization and audience targeting.
(B) By e-mailing daily summary reports to business owners.
(C) By automatically uploading product details from manufacturers’ websites.
(D) By having Smart Shopping campaigns use simple setup templates.
(A) Smart Shopping campaigns are all based on single-size and standardized templates.
(B) Smart Shopping campaigns automate key features of ad creation and placement.
(C) Smart Shopping campaigns automatically adjust product pricing by region.
(D) Smart Shopping campaigns work entirely from the archived content of a business website.
(A) By advertising your store’s address and its offerings on the radio.
(B) By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
(C) By bringing online shoppers into your brick-and-mortar store.
(D) By A/B testing potential new logos and tracking which is most effective.
(A) By submitting a 30-second video demonstration of the product.
(B) By taking advantage of Google customer reviews, merchant promotions, and product ratings.
(C) By choosing color schemes that match their website’s appearance and style.
(D) By selecting a specific position on the page of search results.
(A) Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
(B) Shopping ads feature 60-second product video reviews, heightening potential customer interest.
(C) Shopping ads let you surface your local inventory, and share store details for users searching near a store.
(D) Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
Q.28 – Greg Owns A Company, Keys & Strings, That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping Ad?
(A) To engage potential customers who make local intent queries regarding pianos.
(B) To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
(C) To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
(D) To engage potential customers who make long-tail queries regarding pianos.
(A) By adjusting budgets automatically on a daily basis.
(B) By automatically attempting to maximize conversion value.
(C) By monitoring product stock levels and ordering.
(D) By linking directly with Glenn’s accounting software.
Q.30 – Gina Owns A Woodworking Shop That Makes Custom Cabinets. She Uploads Data To Her Google Merchant Center To Help Create Ads From Her Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed To Place Gina’s Ads?
(A) Her ad’s minimum required return on investment (ROI)
(B) Her ad’s preferred cost-per-click limits
(C) Her cabinet’s attributes, such as price
(D) Her schedules for when cabinets can be delivered
Q.31 – Anne Sells Homemade Artisan Soaps. She Just Brought Her Brick-And-Mortar Store Online, And She’s Considering Running A Local Inventory Ad With Google. How Could A Local Inventory Ad Help Anne Expand Her Business?
(A) By placing billboards in neighborhoods likely to have many artisan soap lovers.
(B) By recruiting existing customers as spokespeople to drive awareness of her store locations.
(C) By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
(D) By attracting potential customers who usually search for artisan soaps.
Q.32 – Ben Sells Homemade Artisan Soaps At A Mall Kiosk Called Fresh Soaps. He’s Considering Running A Local Inventory Ad With Google. What Unique Type Of Information Would Ben’s Local Inventory Ad Show?
(A) Product origination
(B) Brick-and-mortar location
(C) In-store coupon codes
(D) Local consumer ratings
Q.33 – BetsysBookBar Is A Book Store And Cafe That’s Had A Brick-And-Mortar Location For Years. They’re Looking At Ways To Move Into Online Marketing, And Want To Optimize Their Experience With Google Ads. What Are Two Options For Using Local Inventory Ads That Are Available To BetsysBookBar? (Choose Two.)
(A) Use a Bing-hosted local storefront.
(B) Use a Google-hosted local storefront.
(C) Select an online ad from a similar business and recreate it.
(D) Create a customized merchant-hosted local storefront.
(E) Upload a product list from an Excel spreadsheet.
Q.34 – Boards By Ben Is A Surf Shop That’s Always Used A Google-Hosted Storefront. They’re Looking At Ways To Bring Shoppers Into Their Store With Local Inventory Ads. What’s One Benefit Boards By Ben Can Access By Using A Local Inventory Ad?
(A) The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
(B) The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
(C) The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
(D) The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.
Q.35 – Books By Brock Is A Used Bookstore That’s Always Used Text Ads. They’re Looking At Ways To Optimize Their Experience With Google Ads, And Considering Local Inventory Ads. What’s A Unique Feature Of Local Inventory Ads That Can Benefit Books By Brock?
(A) They appear across the GooglePlay store.
(B) They only appear to consumers within walking distance of Books by Brock.
(C) They can be used with merchant or Google-hosted storefronts.
(D) They appear as user-read book previews on Google.
(A) It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
(B) It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
(C) It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.
(D) It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
Q.37 – Carey’s Used Google Ads For Some Time, But He Recently Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart Shopping Campaigns Reduce Carey’s Ads Management Workload?
(A) Smart Shopping campaigns automate ad placement and bidding.
(B) Smart Shopping campaigns use very simple standard templates.
(C) Smart Shopping campaigns can only be edited once per month.
(D) Smart Shopping campaigns provide automatic reporting by e-mail.
Q.38 – Carrie Owns A Boutique Shop That Sells Decorative, Handmade Pottery. She’s Choosing An Online Ad Campaign To Allow A Seamless Shopping Experience For Her Potential Customers. What’s One Benefit That Shopping Campaign Ads Offer Carrie?
(A) They provide minimal information, so interested customers have to visit her website for more information.
(B) They provide value comparisons that feature her product alongside more expensive products.
(C) They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
(D) They have lower costs-per-click and increase total volume of her website traffic.
Q.39 – Cheryl Is The Owner Of HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?
(A) They’re mobile-based ads that showcase multiple products.
(B) They’re traditional print-marketing materials.
(C) They allow vendors to A/B test product images.
(D) They allow groups of vendors to publish collaborative ads.
Q.40 – Chris Is The Marketing Director For Keys & Strings, A Company That Makes Custom Pianos. Keys & Strings Sells Pianos Through Their Website. Chris Decides To Use A Showcase Shopping Ad To Advertise His Brand Of Pianos. Who’s Chris Trying To Reach With His Showcase Shopping Ad?
(A) Potential customers who’ve already searched for other, similar pianos.
(B) Potential customers who are early in their online search.
(C) Potential customers who are ready to buy a piano.
(D) Potential customers who’ve already bought pianos from his site.
Q.41 – Chris Is The Marketing Director For Keys & Strings, A Company That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their Website, And Has A Small But Loyal Customer Base. Chris Is Tasked With Increasing The Size Of Keys & Strings’ Customer Base. Why Is A Showcase Shopping Ad The Right Choice For Chris?
(A) It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.
(B) It uses A/B testing functionality to test a variety of different ads, to help customers discover your brand while looking for what to buy.
(C) It directs potential customers to a brick-and-mortar store near them.
(D) It includes only the lowest-priced product for the search term, which drives new clicks.
Q.42 – Courtney’s Online Campaigns Have Produced Plenty Of Clicks, But Not As Many Sales As She Expected. How Can Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?
(A) By showing ads more frequently than other campaign types.
(B) By providing product data and details before the ad is opened.
(C) By displaying current stock level before the ad is opened.
(D) By appearing in more page positions than other ads.
Q.43 – Dante Is The Owner Of HomeThings, A Shop That Sells Home Goods. He Just Launched A Local Catalog Ad Campaign. Where Are Two Places A Consumer Might Encounter Dante’s Local Catalog Ad? (Choose Two.)
(A) In any of three-million sites and apps.
(B) On roadside signs in high-traffic areas.
(C) In the results of a Google-powered search on a desktop computer.
(D) In the mail.
(E) On a website during mobile browsing.
Q.44 – Gemma Wants To Promote Her Online Handbag Business To A Wide Audience. But She’s Busy Creating Handbags For Her Clients, And Has Little Time To Manage The Specifics Of An Advertising Campaign. How Can Smart Shopping Campaigns Help Her Achieve This?
(A) By ensuring Gemma’s entire product range is shown each day.
(B) By trying to show her ads as often as possible for any given search.
(C) By showing her ads across multiple audiences and networks.
(D) By automatically showing her ads in every eligible country.
Q.45 – George Wants To Advertise Online, But His Profit Margins Are Tight. He’s Worried The Spend Won’t Provide The Income He Needs. How Can Smart Shopping Campaigns Help George Get The Results He Needs?
(A) Smart Shopping campaigns can buy a permanent ad slot on a website.
(B) Smart Shopping campaigns automatically produce long-term profit estimates.
(C) Smart Shopping campaigns have an unlimited potential spend each day.
(D) Smart Shopping campaigns can be set with a target return on ad spend.
(A) Angelo can add new product groups and arrange them to show how many clicks a specific book received.
(B) Angelo can use benchmarking data to isolate each book’s sales.
(C) Angelo can see how many clicks a specific book received by filtering his products view.
(D) Angelo can use impression-share data to find the number of clicks on each book’s ad.
Q.47 – Alice Owns A Business Selling A Range Of Backpacks For Business Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify Campaign Management?
(A) Smart Shopping campaigns generate weekly inventory stock level reports.
(B) Smart Shopping campaigns automatically notify Alice when a sale is made.
(C) Smart Shopping campaigns generate suggested retail prices for commonly sold products.
(D) Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
(A) By attempting to reduce daily spend to a minimum.
(B) By only displaying ads at times of low-search traffic.
(C) By automating bidding to maximize conversion value.
(D) By displaying ads only on low-traffic websites.
Q.49 – Aaron’s Been Running Shopping Ads For Some Time, And He’s Interested In Experimenting With Ways To Improve Sales Performance By Using Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions?
(A) When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.
(B) When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.
(C) When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.
(D) When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.
Q.50 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917. They Recently Ran Their First Online Ad And After Its Launch The Owner Wanted To See The Ad Online. Where Should The Owner Search To Find His Local Inventory Ad?
(A) When he is nearby Simpson Shoes using Google Maps to navigate.
(B) In the sidebar during a search for Simpson Shoes shop hours.
(C) When he is nearby Simpson Shoes searching online for an in-stock style.
(D) On a billboard near the entrance to Simpson Shoes shop.
Q.51 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917. As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants To Focus On A Specific, Potential Customer Type. Which Potential Customer Would Benefit From Simpson Shoes Running A Local Inventory Ad?
(A) Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
(B) Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
(C) Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
(D) Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.
Q.52 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads. The Owner, Bert Simpson, Is Concerned About Where Potential Customers Might See The Ad. Where Would The Simpson Shoes Local Inventory Ad Appear?
(A) On a billboard anywhere in North America.
(B) In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.
(C) In a Google search from a device anywhere in North America.
(D) On a billboard within 30 miles (48 km) of the Simpson Shoes location.
(A) A revenue-focused bidding strategy
(B) An awareness-based bidding strategy
(C) A conversion-focused bidding strategy
(D) A consideration-focused bidding strategy
(A) By keeping her ads updated with new copy.
(B) By setting her bids when auctions happen.
(C) By guaranteeing improved results.
(D) By automatically setting the maximum CPC bid limit.
(A) Provide clear forecasts that allow for smoother purchasing.
(B) Place ads for his business on all search engines.
(C) Helps users find and discover his products
(D) Increase overall installs and interactions with his app.
(E) Sell him business leads at a preset price.
(A) Search, Display, Video, Print, and App
(B) Search, Print, TV, Shopping, and App
(C) Social, Video, App, Audio, and Shopping Ads
(D) Search, Display, Video, Shopping, and App
Q.57 – Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She Has Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. Which Automated Bidding Strategy Should She Use In Her Campaign?
(A) Target impression share
(B) Maximize conversions
(C) Maximize clicks
(D) Target return on ad spend (Target ROAS)
(A) Retention-focused bidding
(B) Conversion-focused bidding
(C) Consideration-focused bidding
(D) Awareness-based bidding
Q.59 – Priya Only Has $500 A Month To Spend On Her Campaign, But She Needs To Drive As Many Potential Customers As Possible To Her Website. Which Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?
(A) Target impression share
(B) Maximize clicks
(C) Enhanced cost-per-click (eCPC)
(D) Target return on ad spend (tROAS)
Q.60 – Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Does Not Have Much Time To Devote To Daily Bid Management, So He Decided To Use Automated Bidding To Lighten His Workload. Which Automated Bidding Strategy Should Rashid Consider Using?
(A) Maximize conversions
(B) Target return on ad spend (tROAS)
(C) Target impression share
(D) Enhanced cost-per-click (eCPC)
Q.61 – Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Has Chosen Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And In What Format They Will Display When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audiences?
(A) TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
(B) Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
(C) Social media campaigns, which showcase her products to users while they browse their favorite social media platforms.
(D) App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
(A) Target return on ad spend (Target ROAS)
(B) Target impression share
(C) Target cost-per-acquisition (tCPA)
(D) Maximize clicks
(A) Allows advertisers to bid only for clicks from a specific group.
(B) Guarantees reduced conversion costs for advertisers.
(C) Uses machine learning to set bids, which saves time.
(D) Allows advertisers to serve ads only at specific times.
(E) Uses machine learning to set bids, which saves time.
Q.64 – Trevor Owns A Manufacturing Business That Makes Specialized Hiking And Rock Climbing Gear. He Is A Very Small Player In The Market, But He Is Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor Use To Increase His Brand’s Exposure And Reach Audiences With Interests In Hiking And Rock Climbing Across The Web?
Q.65 – Viktor’s Been Tracking The Conversions In His Display Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using?
(A) Conversion-focused bidding
(B) Consideration-focused bidding
(C) Revenue-focused bidding
(D) Awareness-based bidding
(A) Budget, competition, and user thought processes
(B) Performance, auctions, and user journey complexities
(C) Location, calls-to-action, and user conversion costs
(D) Targeting, auctions, and campaign cost-per-click
(A) Higher CPAs
(B) Guaranteed results
(C) Cross analysis
(D) Time saving
(E) Competitive analysis
(A) Enable premium membership subscriptions.
(B) Increase online, in-app, in-person, and over-the-phone sales.
(C) Reach more users by placing ads on all search engines.
(D) Get more of the right people to visit your website.
Cap the number of ads you pay for, based on your business.
(A) Results, targeted locations, and purchase history
(B) User journey complexities, performance, and auctions
(C) Customer search history, competition, and conversions
(D) Ad schedule and budget
(A) Conversion-focused bidding
(B) Revenue-focused bidding
(C) Awareness-based bidding
(D) Consideration-focused bidding
(A) Consideration-focused bidding
(B) Awareness-based bidding
(C) Revenue-focused bidding
(D) Conversion-focused bidding
(A) Conversion-focused bidding
(B) Consideration-focused bidding
(C) Revenue-focused bidding
(D) Awareness-based bidding
(A) User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
(B) If you do not bid efficiently, you could miss valuable conversions.
(C) The appropriate bid can often be a static target that is challenging to reach.
(D) The customer journey has become more complex and therefore bids should be based on general user behavior.
(A) You can set your own budget and can change it at any time.
(B) Your ads will be placed on all search engines.
(C) Machine models automatically determine your advertising budget.
(D) With Google Ads you always pay using cost-per-reach, predetermined by your budget.
(A) Place your business’s ads on every available search engine.
(B) Boost your conversions by connecting you to people in the moments that matter.
(C) Coach your company to fully move to an online-only presence.
(D) Help you reach a wider audience and maximize exposure.
(E) Cap the number of ads you pay for, based on your business.
(A) Ad extensions
(B) Machine learning
(C) Manual control
(D) Seller ratings
Q.78 – Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?
(A) An investment of $9,800 to generate 1,400 conversions and a CPA of $7
(B) An investment of $9,600 to generate 1,600 conversions with a CPA of $6
(C) An investment of $8,400 to generate 1,400 conversions and a CPA of $6
(D) An investment of $9,100 to generate 1,300 conversions and a CPA of $7
Q.79 – Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
(A) Options and tracking
(B) Profit and privacy
(C) Control and results
(D) Credits and context
Q.80 – Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?
(A) By giving advertisers control over the number of specific actions their spend will return
(B) By giving advertisers control over which competitors they place ads in auctions against
(C) By giving advertisers control over the next highest bid allowed in auctions they enter
(D) By giving advertisers control over the maximum they spend per month.
(A) Relevance, control, and results
(B) Sales, consideration, and integrity
(C) Growth, reach, and traffic
(D) Influence, awareness, and promotion
(A) Recommended campaign bid scaling
(B) A recommended average daily budget
(C) A recommended Campaign-level Target CPA (cost-per-acquisition)
(D) A recommended Campaign-level Target ROAS (return-on-ad-spend)
(A) By finding areas of your total budget that could contribute to marketing
(B) By teaching your employees the fundamentals of personal budgeting
(C) By determining which of Google’s ads are most appropriate for your brand
(D) By optimizing your ad budget for maximum growth
(A) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
(B) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
(C) The customer journey has become more direct, so setting bids should be based on general user behavior.
(D) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
(A) To take advantage of seasonal trends throughout the year
(B) To allocate budgets that drive incremental conversions
(C) To find growth opportunities regarding device targeting
(D) To identify the most profitable location targeting
(A) To react to ever-changing external factors
(B) To check for status issues
(C) To review new keyword opportunities
(D) To analyze demographic performance
Q.87 – Marisol Manages The Online Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And An Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her Company’s Online And Local Inventory Of Toys, And Boost Traffic To Their Website And Local Toy Stores?
Q.88 – Mary Is Tasked With Designing An Advertising Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?
(A) Search, Display, TV, Shopping, and App
(B) Search, Display, Video, App, and Access
(C) Social, Display, Video, Shopping, and App
(D) Search, Display, Video, Shopping, and App
Q.89 – Molly Wants To Clear Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?
(A) An investment of $30,000 to generate 1,500 conversions and a CPA of $20
(B) An investment of $28,000 to generate 1,400 conversions and a CPA of $20
(C) An investment of $40,000 to generate 2,000 conversions and a CPA of $20
(D) An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Q.90 – Peggy Owns A House Cleaning Service. She Built A Booking Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People Actively Looking For Businesses Similar To Hers. Which Google Ads Campaign Should Peggy Use To Make Sure Potential Customers Consider Her Services And Take Action By Booking House Cleanings?
(A) Google Ads allows you to cap the number of ads you pay for, based on your business.
(B) Google Ads guarantees phone calls to your business.
(C) Google Ads gives you control over your budget.
(D) Google Ads offers separate auctions for low budgets.
(A) Test daily: Test a new website layout and color scheme each day.
(B) Lower price: Consider reducing the price of your product(s) for multiple purchases.
(C) Increase discounts: Attempt to increase unique visits to the website by offering discounts.
(D) Remove friction: Make sure the checkout process is working and easy to use.
(A) Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
(B) Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
(C) Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
(D) Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
(A) Google customer reviews
(B) Clothing size guide
(C) Merchant auto-text response
(D) Merchant promotions
(E) Merchant live chat
(A) Sharing their data with similar vendors.
(B) Providing a seamless experience.
(C) Offering discounts for bulk purchases.
(D) Making it easy to discover new things.
(E) Creating an automatic e-mail subscription.
(A) They let sellers use keywords to decide exactly how and where to show their ads.
(B) They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
(C) They use an easy-to-understand format to give shoppers all the information they need at a glance.
(D) They give shoppers limited information in order to increase curiosity regarding a product or service.
(A) Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
(B) Local Catalog ads are easy-to-browse display ads that showcase multiple products.
(C) Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
(D) Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.
(A) People are buying more often, and more items each time.
(B) People are buying less often, but more items each time.
(C) People are buying less often, and fewer items each time.
(D) People are buying more often, but fewer items each time.
(A) Brand name, product price, and video footage
(B) Product image, price, and store name
(C) Product image, stock level, and video
(D) Brand name, product video, and price comparison
(A) Only at the top of the search results.
(B) At any position within the search results.
(C) Only at the top or to the right of search results.
(D) Only at the top and bottom of search results.
(A) Identify profitable geographical regions for new stores.
(B) Personalize the customer experience wherever they may be searching.
(C) Create insightful and popular video promotions.
(D) Build e-mail lists for marketing to new customers.
(A) Create informative spreadsheets for regular meetings.
(B) Send out birthday and holiday gifts to previous customers.
(C) Create personalized product recommendations.
(D) Offer discount vouchers to those who’ve bought from similar stores.
(A) Offer a voucher for an in-store product with every online sale completed.
(B) Offer free shipping on heavy and bulky items sold online.
(C) Make use of data to improve your predictive decision-making.
(D) Remove top-selling online products from the physical store.
(A) Send e-mails to all previous visitors, offering free gifts.
(B) Provide a discount for returning visitors.
(C) Create a landing page that displays the most popular products bought each day.
(D) Make sure that items added to a cart are saved for later visits.
(A) Consumers are buying from whichever platform or brand gives the best experience.
(B) Consumers are more likely to remain loyal to a previous or popular brand.
(C) Consumers are buying less frequently from brands with high ratings.
(D) Consumers are buying less frequently outside of office hours.
(A) Their presentation can vary depending on which device a consumer uses.
(B) They’re equipped with both audio and visual content.
(C) They use data from Local Inventory ads.
(D) They integrate across local electronic billboards, and then extend worldwide.
(A) Allow shoppers to buy online and pick up at the store.
(B) Ensure the entire range of products is available in-store.
(C) Provide opening hours, locations, and stock levels.
(D) Provide free refreshments in-store.
(E) Allow shoppers a 28-day trial period.
(A) By providing third-party tools that can help you obtain impression-share data.
(B) By ensuring your ads automatically respond to personal events, such as birthdays.
(C) By helping you identify growth opportunities with impression-share data.
(D) By providing suggested retail prices for your products based on market analysis.
(E) By using benchmarking data to get insights into your market’s business landscape.
(A) Customer surveys
(B) One-click purchase
(C) Product ratings
(D) Free shipping
(E) 360-degree product view
Q.111 – Wade’s The Owner Of HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?
(A) They’re ad campaigns, delivered via storytelling e-mails.
(B) They’re short ads, delivered via SMS.
(C) They’re visual, easy-to-browse display ads.
(D) They’re customer-friendly and information-dense full-color mailers.
Q.112 – Tom Wants A Way To Automatically Create Ads And Simplify Campaign Management, Using His Resources And Google’s Machine Learning To Create A Variety Of Ads That Will Be Displayed Across Networks. Which Of Tom’s Resources Are Needed To Accomplish His Aims As Part Of His Smart Shopping Campaign?
(A) Images and text from manufacturer sites
(B) Website images, videos, and text descriptions
(C) Account product feed and uploaded assets
(D) Stock images, videos, and automatic text
(A) Make sure all products sold online are delivered the next day.
(B) Make sure your prices are the lowest, via frequent comparison with other vendors.
(C) Provide a mobile app that lets customers quickly repeat previous purchases.
(D) Provide a seamless experience, using data to connect and personalize content.
(A) There are too many reader-pleasing images on your landing page.
(B) Your website doesn’t have a blog page to attract multiple page loads.
(C) Your website is too slow to load quickly on mobile devices.
(D) Your navigation menu is not descriptive enough.
Q.115 – Susan Is The Marketing Director For A Chain Of Bakeries That Make Artisan Bread. She’s Looking For An Online Advertising Strategy To Raise The Bakery Chain’s Presence In Their Market. / How Can A Showcase Shopping Ad Help Susan Promote Her Brand?
(A) By showing price-comparison charts that illustrate their bread’s value to potential customers.
(B) By presenting a selection of their artisan breads to potential customers.
(C) By presenting splash ads that will dominate a potential customer’s screen.
(D) By distributing discount coupons for bread to potential customers.
Q.116 – Susan Is The Marketing Director For A Chain Of Bakeries That Make Artisan Bread. She Recently Did A Photoshoot Of The Company’s Line Of Breads, And Is Looking For An Online Advertising Solution To Promote Their Brand. Why Are Showcase Shopping Ads The Right Choice For Susan?
(A) They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
(B) They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
(C) They generate discount codes as a potential customer clicks a photo.
(D) They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
Q.117 – Susan Is The Marketing Director For A Chain Of Bakeries That Make Artisan Bread. She Chose A Showcase Shopping Ad To Promote Her Company’s Brand. What Will Susan Need To Create A Successful Showcase Shopping Ad?
(A) A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
(B) A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
(C) An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.
(D) Curated lifestyle images and creative copy to set her products apart from the competition.
Q.118 – Shopping Ads Help Online Businesses Drive Sales Even Before Potential Customers Open Ads For Their Products. That’s Because Shoppers Are More Likely To Complete A Purchase Under What Conditions?
(A) When an ad is placed in multiple locations throughout search results.
(B) When an ad features an animated product image gallery.
(C) When they’re better informed prior to opening the ad.
(D) When a business’s ad is the only one to appear in search results.
Q.119 – Sherman Wants To Be Sure Potential Customers On Mobile Devices Will See His Shopping Ads, Especially If Their Screens Are Small. In Which Position(s) On A Search Results Page Will Sherman’s Shopping Campaign Ads Appear On Mobile Devices?
(A) Only at the top of the search results.
(B) Only at the bottom of the search results.
(C) At the top and bottom of search results.
(D) Evenly spaced throughout the search results.
Q.120 – Rhonda Sells Homemade Artisan Soaps. She Just Opened Her First Brick-And-Mortar Shop, Soaps By Rhonda, And She’s Considering Running A Local Inventory Ad With Google. What Does Rhonda Need To Run A Successful Local Inventory Ad?
(A) Steeply discounted pricing
(B) Curated lifestyle pictures
(C) Up-to-date product availability
(D) Unique copy that differentiates her brand
(A) Location targeting is not decided by machine learning.
(B) Machine learning will choose an ad schedule for campaigns without her input.
(C) Machine learning helps her set the appropriate bid for each and every auction.
(D) Machine learning will choose the keywords used to serve her ads to users.
Q.122 – Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two.)
(A) Performance Planner integrates with other budgeting software, such as QuickBooks.
(B) Performance Planner leverages machine learning for forecasting.
(C) Performance Planner is free to use with any merchant-hosted storefront.
(D) Performance Planner forecasting is powered by billions of Google searches conducted each week.
(E) Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
(B) Ad extensions
(A) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
(B) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
(C) To determine which Google Ads features should be enabled to get the best performance from your campaigns
(D) To analyze the search term report and add both keywords and negative keywords, depending on historical performance
(A) Campaign-level Target CPA (cost-per-acquisition)
(B) Applying bid adjustments to specific locations
(C) Including or excluding “Google search partners”
(D) Using “Target impression share” as an automated bid strategy
(A) Uses machine learning to target new demographics
(B) Forecasts how your current campaigns will perform in the future
(C) Sets your ad budget for maximum growth
(D) Recommends the perfect ad structure for your budget
(A) Set a specific target CPA (cost-per-acquisition)
(B) Create alternative versions of best performing ad variations
(C) Apply specific bid adjustments to device and location targeting
(D) Add a themed group of negative keywords
(A) A / B testing
(B) Google Ads are updated automatically
(C) Click-through rate averages require planning
(D) Auctions fluctuate all the time
(A) By choosing ad types that your target demographic finds most appealing
(B) By maximizing the number of conversions for a spend scenario
(C) By relying on customer feedback for optimal ad placement
(D) By providing a discount on all ads after purchasing a license
(A) Enhanced cost-per-click (eCPC)
(B) Maximize Conversions
(C) Maximize clicks
(D) Target impression share
(A) Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
(B) Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
(C) Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
(D) Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
(A) This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
(B) This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
(C) This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
(D) This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
(A) So that spend is not reallocated between two different marketing objectives
(B) To avoid any potential keyword duplicates between different marketing objectives
(C) So that seasonal trends can be better identified for each individual marketing objective
(D) To prevent campaigns from becoming “Limited by Budget”
(A) It validates budgets against other vendors in the same market.
(B) It makes recommendations that are validated using machine learning.
(C) It is the only ad budgeting software on the market.
(D) It helps businesses determine a go-to-market strategy.
(A) Machine learning
(B) Manual control
(C) Auction-time bidding
(D) Bidding suggestions
(E) Sitelink extensions
(A) With Google Ads you always pay using cost-per-reach, predetermined by your budget.
(B) Google Ads saves you time by deciding what your budget will be on a daily basis.
(C) With Google Ads, your ads will show on every available search engine.
(D) With Google Ads, you can choose a maximum amount to spend per month.
(A) Target return on ad spend (Target ROAS)
(B) Target cost-per-acquisition (tCPA)
(C) Target impression share
(D) Maximize clicks
What Is Shopping Ads Certification Exam?
This is an exam conducted by Google via the Skillshop platform which tests your understanding of the Shopping Ads inside Google Ads. The Shopping Ads course provides you the knowledge that you can use to build and optimize Shopping campaigns and increases your conversions.
This exam consists of a total of 46 questions and you have 75 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. You need to score 80% or higher to pass and earn the certificate. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
There are three main requirements for applying to this exam:
(1) You should own a Smartphone or Computer.
(2) You should have an active Internet Connection.
(3) You should have a free Google Account.
Course Modules of the Exam
There are a total of 7 modules on which you are tested in this exam.
(1) Grow your Retail Business with Google.
(2) Drive Shoppers In-store with Local Product Ads.
(3) Promote your Brand with Showcase Shopping Ads.
(4) Reach more Customers with Shopping Campaigns.
(5) Grow your Business with Google Ads.
(6) Increase Efficiency with Automated Bidding.
(7) Increase Conversions with Performance Planner.
Key Features Of This Exam
The main features of this course are:
(1) It is designed by Google itself so the information provided is of high quality.
(2) It provides a Certificate which has recognition in the job industry.
(3) A user has unlimited access to the exam and it’s totally free.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can get the answers to the Shopping Ads Knowledge Check exam by going to the Shopping Ads Certification Knowledge Check Assessment Answers page. If you have any new questions to share or you’re having some doubts then feel free to comment down below.