(A) Statistics that compare multiple ad groups and ad campaigns.
(B) Performance data comparing his current attribution model with similar websites’ models.
(C) Data that compares his ads to ads from similar businesses to see which ones are most successful.
(D) Data about the customer paths that lead to conversions for his online business.
This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.