Social media objectives should:

(A) flow from, and directly support, social media tactics

(B) adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)

(C) adhere to the CCAF framework: context, challenge, activity, feedback

(D) be finalized early, so marketing goals can be designed around them

(E) be independent of competing marketing and organizational goals


Social media objectives should adhere to the S.M.A.R.T Goals framework. A S.M.A.R.T Goal stands for Specific, Measurable, Achievable, Resourced, Time-bound.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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