Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

(A) Multiple channels survey only ad-exposed groups of users.

(B) Multiple channels may use different tools to measure brand lift.

(C) Multiple channels aggregate all your data into a single view.

(D) Multiple channels consolidate campaign data for actionable insights.


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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