Sonic Savvy is a company that uses Sponsored Products to promote wireless headphones. Their placement report shows that the top of search placement has the highest ROAS and lowest ACOS, and they want to be competitive for this placement. Which is the best action for them to take?

(A) Use a bid multiplier for product pages

(B) Use a bid multiplier for top of search

(C) Raise their default bids for all campaigns

Explanation

Since the top of search placement has the highest ROAS/lowest ACOS, using a bid multiplier for top of search can help maximize the potential of placements that are performing well.

Conclusion

This question is a part of the Utilize campaign-specific reports for sponsored ads chapter from the Optimize for retail readiness lesson unit. You can find all the answers asked in this exam on our Optimize for retail readiness Answers page.

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