(A) Use a bid multiplier for product pages
(B) Use a bid multiplier for top of search
(C) Raise their default bids for all campaigns
Since the top of search placement has the highest ROAS/lowest ACOS, using a bid multiplier for top of search can help maximize the potential of placements that are performing well.
This question is a part of the Utilize campaign-specific reports for sponsored ads chapter from the Optimize for retail readiness lesson unit. You can find all the answers asked in this exam on our Optimize for retail readiness Answers page.