Sonic Savvy is reviewing their Sponsored Brands campaign performance. The campaign placement report will be useful for (select all that apply):

(A) Identifying the highest-performing keywords to use for the top of search placement

(B) Compare ROAS for ads in the top of search placement with other placements

(C) Increasing their bids on the placements that are generating the highest sales

(D) Deciding whether to have their ads drive to a custom landing page or their Store

Explanation

The campaign placement report is helpful for the following: 

  • Identifying the highest-performing keywords to use for the top of search placement
  • Increasing their bids on the placements that are generating the highest sales
  • Compare ROAS for ads in the top of search placement with other placements

Conclusion

This question is a part of the Utilize campaign-specific reports for sponsored ads chapter from the Optimize for retail readiness lesson unit. You can find all the answers asked in this exam on our Optimize for retail readiness Answers page.

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