Sonic Savvy’s campaign report shows that one of their Sponsored Brands campaigns has generated $5,000 in sales attributed to advertising over 2 weeks and has an ACOS over 40%. What are some steps they can take to optimize this campaign?

(A) Lower their bids on keywords that are generating clicks but not converting into sales

(B) Increase their bids for the placements that are performing best

(C) Look at their more successful campaigns to see which strategies are performing well

(D) All of these

Explanation

Some steps they can take to optimize this campaign are:

  • Lower their bids on keywords that are generating clicks but not converting into sales
  • Increase their bids for the placements that are performing best
  • Look at their more successful campaigns to see which strategies are performing well

Conclusion

This question is a part of the Utilize campaign-specific reports for sponsored ads chapter from the Optimize for retail readiness lesson unit. You can find all the answers asked in this exam on our Optimize for retail readiness Answers page.

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