Sonora is the marketer for a client’s website, Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers.

(A) Call-to-action

(B) Web-friendly

(C) Simple design

(D) Turnaround time

(E) Intuitiveness


To make the landing page more welcoming, Senora should use a simple design that’s easy to navigate and add a Call-to-action that encourages visitors to take the desired action.

A simple website design includes a theme that isn’t cluttered, proper navigation and is optimized for mobile devices. A call-to-action can be used in the form of a button that encourages users to take the necessary action.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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