Sponsored ads are generally used for which objective?

(A) To increase brand awareness

(B) To drive customer loyalty

(C) To reengage previous customers

(D) To reach customers with high purchase intent


Sponsored ads are targeted to reach customers who show high purchase intent. These customers are at either the consideration stage or the purchase stage of their buying journey which means these Customers are ready to purchase the product to solve their problem. Sellers as well as vendors can use Sponsored ads to increase their product discoverability meaning it allows your products to appear in front of these customers.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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