Before you get to the answers below here are some things you should know about the exam.
Exam Name – Sponsored Ads for KDP Authors Quiz.
Total Questions and Time Limit – 17 Questions with no time limit.
Sponsored Ads for KDP Authors Assessment Questions and Answers
Contents of Article
Q.1 – Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
(A) Increase bids on under performing keywords
(B) Pause the campaign since it can’t run through the day
(C) Decrease bids on under performing keywords
(D) Remove low performing keywords
(A) Increase bids on keywords with high ACOS
(B) Decrease bids on keywords with low KENP reads or royalties
(C) Decrease bids on keywords with high ACOS
(D) Increase bids on keywords with high impressions
(A) the campaign automatically continued running on Tuesday
(B) the campaign paused until Santiago increased the budget on Wednesday
(C) the campaign automatically ended on Tuesday
(D) the campaign paused until automatically resuming on Wednesday
(A) Automatic targeting
(B) Manual targeting
(D) ad spend
Q.6 – Omar writes science ﬁction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
(A) broad match
(B) phrase match
(C) exact match
(D) negative phrase match
(A) decrease bids on low performing keywords
(B) add new keywords
(C) add negative keywords
(D) remove underperforming keywords
(A) ad spend, relevancy
(B) cost-per-click bid, relevancy
(C) pixels, cost-per-click bid ad type, budget
(A) Sponsored Products
(B) Sponsored Brands
(A) search term report
(B) advertised product report
(C) targeting report
(D) performance over time report
(E) placement report
(A) Add only best selling ASINs
(B) None of these
(C) Add more strong ASINs
(D) Add 5 ASINs per campaign
Q.12 – Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
(A) Sponsored Products
(B) Sponsored Brands
(A) Targeting by category
(B) Targeting by keyword
(C) All of these
(D) Targeting by individual product
(A) To reach customers with high purchase intent
(B) To reengage previous customers
(C) To increase brand awareness
(D) To drive customer loyalty
Q.17 – Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?
(A) targeting report
(B) placement report
(C) advertised product report
(D) search term report
What is Sponsored Ads for KDP Authors Course and Assessment?
This course is designed by Amazon for Kindle Direct Publishing (KDP) authors to learn about sponsored ads targeting, strategy, and optimization.
This course teaches about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making adjustments to optimize campaign performance.
The questions and answers provided in this post are from the Sponsored Ads For KDP Authors exam. The course has a total of 5 Modules and takes an approximate time of 2 hours to complete.
The Sponsored Ads For KDP Authors exam consists of 17 questions and there is no time limit to complete the exam. You cannot review your answers once they’ve been submitted. You have to score 80% or above in this assessment to earn the certificate.
This certificate is valid for a period of 12 months and if you fail on the first try then you are allowed to retake the exam after 24 hours.
There are two main requirements for applying to these courses:
(1) You should own a Smartphone or Computer with an active Internet Connection.
(2) You should have a free Amazon Account.
There are a total of 5 modules in this course.
(1) Learn about sponsored ad types for KDP authors.
(2) Target your sponsored ads campaign for KDP authors.
(3) Set up a sponsored ads campaign for KDP authors.
(4) Interpret your sponsored ads performance for KDP authors.
(5) Optimize your sponsored ads campaign for KDP authors.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers.
You should also check out our answers to other Amazon Certification exams on our Amazon Sponsored Ads Foundations Certification Assessment Answers page, Amazon Retail for Advertisers Certification Assessment Answers page, and Amazon DSP Certification Assessment Answers page.
Also, check out our answers to other Amazon exams on our Launching Your First Campaign In The Amazon DSP Quiz Answers page, Leveraging Stores for brand awareness Quiz Answers page, Amazon Attribution beta (Seller) Quiz Answers page, and Amazon Attribution beta (Vendor) Quiz Answers page.
If you have any questions or something to say then feel free to comment down below.