(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
(B) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
(C) None of these.
(D) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
This question is a part of the Amazon Attribution beta (Vendor) Quiz. You can find 100% correct answers to all the questions asked in this exam in our Amazon Attribution Beta (Vendor) Quiz Answers page.