Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

(B) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.

(C) None of these.

(D) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.

Explanation

If your goal is to drive Add to carts, you want to view Add to carts and Total add to cart rate (ATCR).

Conclusion

This question is a part of the Amazon Attribution beta (Vendor) Quiz and the Gain insights with Amazon Attribution reporting lesson unit. You can find 100% correct answers to all the questions asked in both exams on our Amazon Attribution Beta (Vendor) Quiz Answers page, and the Gain insights with Amazon Attribution reporting Answers page.

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