Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?

(A) Open rates

(B) Clickthrough rates

(C) Weekly sales

(D) Trash rates

Explanation

Her recent email marketing actions gives her the following data – the Open rates and Clickthrough rates of emails. Open Rate is the number of emails that have been opened by users from the total number of emails sent to them. Clickthrough rate is the number of links clicked inside the email to land on the website from the total number of emails sent.

It cannot give her data about the weekly sales however she can track that using an external conversion tracking software. Email marketing tools also don’t give information on how many emails are sent to the trash.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

Leave a Comment

Share via
Copy link
Powered by Social Snap