Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

(A) They make it easier for customers to sign up to receive marketing emails

(B) They can help you create a customer database

(C) They write marketing emails for you

(D) They make it straightforward to send out personalised emails

Explanation

Email marketing services allow you to create beautiful Signup forms where people can enter their email address in exchange for a free digital product like ebook, coupon, etc. or to sign up for a newsletter. This makes it easier for customers to sign up to receive marketing emails. Email marketing services store all the email addresses of the people who signed up through your form in the form of a database. You can use identifiers such as {first_name}, {last_name} to use the customer’s first name or last name while sending them an email. This makes it easier to send out personalised emails to your customers.

Email marketing services cannot write emails for you. You have to write your emails on your own or get someone to write them for you.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

Leave a Comment

Share via
Copy link
Powered by Social Snap