(A) Save ££££s on PUPPY FOOD!!!!
(B) MEGASALE on food for PUPZ!
(C) Hi John, do you have a new puppy?
The third subject line is best because she is personalising it to John and asking an intriguing question that grabs attention and creates a sense of excitement to find out what’s inside.
Using a lot of currency symbols or irregular capitalisation in the subject comes across as salesy to people. They will think that it is just another email from a company that wants their money without providing any value to them. These emails also get detected by Spam filters and are sent to the Spam folder.
This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.