Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she select to use in the subject line of the email?

(A) Save ££££s on PUPPY FOOD!!!!

(B) MEGASALE on food for PUPZ!

(C) Hi John, do you have a new puppy?

Explanation

The third subject line is best because she is personalising it to John and asking an intriguing question that grabs attention and creates a sense of excitement to find out what’s inside.

Using a lot of currency symbols or irregular capitalisation in the subject comes across as salesy to people. They will think that it is just another email from a company that wants their money without providing any value to them. These emails also get detected by Spam filters and are sent to the Spam folder.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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