Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?

(A) It’s a good way of keeping customers informed about products

(B) It helps customers talk to each other via email

(C) It will let me send info about dog-related products to customers who have dogs

(D) It lets customers email me if they have problems or questions

Explanation

Email marketing doesn’t let customers talk to each other via email because these email marketing tools don’t share email addresses with others. Customers cannot email Steph because the emails sent from these email marketing tools come from a No Reply address. This means whenever a customer tries to reply to her email then the email won’t be delivered.

She can use email marketing to send product information to customers. She can also send emails containing information about dog-related products to customers who have dogs.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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