SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?

(A) Test as many landing pages as possible to keep the testing period short

(B) Keep the content on the landing pages unchanged

(C) Test the landing pages in every one of their ads for consistency

(D) Keep the landing pages as generic as possible

Conclusion

This question is a part of the Optimize performance in DoubleClick Search Assessment. You can find answers to all the questions asked in this exam in our Optimize performance in DoubleClick Search Assessment Answers page.

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