Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

(A) Form AutoFill

(B) Google Analytics

(C) Google Shopping Cart

(D) Real-time order counter

Explanation

Form Autofill is the Google feature that can make checkout easier by using information stored in the user’s Google account.

You can let Chrome fill out forms automatically with saved info, like your addresses or payment info. When you enter info in a new form online, Chrome might ask you if you’d like Chrome to save it.

Once your info is saved, Google can automatically fill out forms using the information stored in your Google Account thereby making your checkout process easier and saving you a lot of time.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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