Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

(A) Potential, Importance, and Ease

(B) Presentation, Indicators, and Estimation

(C) Performance, Inspection, and Evaluation

(D) Production, Interest, and Engagement


The PIE Framework considers the three factors — “Potential,” “Importance,” and “Ease” to prioritize which tests should get the most attention.

An example of “Potential” is How much improvement can be made on the pages?

An example of “Importance” is How valuable is the traffic to the pages? Your most important pages are the ones with the highest volume and the costliest traffic.

An example of “Ease” is How complicated will the test be to implement on the page or template? The less time and resources you need to invest for the same return, the better.


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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