Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

(A) The goal of why you’re sending it and then the carefully designed components layered on top of each other

(B) The segments you’re sending to and the deliverability goals of your email

(C) The template you’re using to send your email and the footer information you’re using

(D) The segments of contacts you do not send to and the the segments you are sending to


This question is a part of the HubSpot Email Marketing Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Email Marketing Certification Exam Answers page.

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