Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

(A) targeting report

(B) performance over time report

(C) placement report

(D) advertised product report

(E) search term report


The targeting report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression.

Talkbotics has been advertising for a year so they can use the targeting report to find out which keywords are getting clicks but aren’t converting into sales, which keywords aren’t performing well, etc.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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