TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

(A) phrase match

(B) broad match

(C) negative phrase match

(D) exact match


Negative phrase match keywords are used to prevent your ads from appearing for specific search queries.

If TechHut doesn’t want their ad to show up for the keyword “Apple computer accessories” then they should use this keyword as negative phrase match keyword.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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