Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

(A) Analyzing what businesses in the same industry are doing

(B) Implementing an A/B test on the homepage

(C) Using data and user feedback to identify areas of opportunity

(D) Creating a hypothesis to test based on his preferences


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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