(A) It uses known user signals.
(B) It uses given information.
(C) It delivers a relevant landing page.
(D) It uses Progressive Personalization.
When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. This type of user personalization describes a relevant landing page.
A relevant landing page answers the user’s query by providing the exact information they are looking for. A relevant landing page uses keywords that the user is searching for.
Example – If a person clicks an ad for Gum Boots and your landing page shows them offers for Gum Boots then it is a relevant landing page. However, if your landing page shows an offer for T-Shirts when the user clicks on a search ad for Gum Boots, it will be considered an irrelevant landing page and it will lead to a poor user experience.
This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.