The following are eligible and under consideration by Ad Manager for a given ad request.

Price priority line item: $2.00 CPM

Ad Exchange ad: $2.50 CPM

Standard line item: Contracted $4.00 CPM

True or false? The standard line item is far behind schedule, so the temporary CPM calculated by Ad Manager for dynamic allocation is likely to be very high.

(A) True

(B) False

Explanation

This is True. The Standard line item is priced at $4 CPM but the Ad Exchange ad rate is only $2.5 CPM. This means that the standard line item is far behind schedule, so the temporary CPM calculated by Ad Manager for dynamic allocation is likely to be very high.

Conclusion

This question is a part of the Check your Knowledge section of the “Maximize Revenue Through Dynamic Allocation” lesson from the “Deliver Ads Using Google Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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