The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

(A) to put your analytics results in a more historical perspective

(B) to provide an estimate of future trends

(C) this is not a feature of the overview module

(D) to add fullness to your metrics reports

(E) to make it easier to generate ROI reports for key stakeholders

Explanation

The Hootsuite analytics analyzes two time periods so that you get results from a more historical perspective. This means you can analyze the actions before the selected time period which gave you the current results. This data is very important to understand which actions led to positive growth and which led to the negative growth of your social media metrics. You can use that data to make intelligent decisions for your next campaign.

Conclusion

This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.