The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

(A) the value your customers are providing to you

(B) the value you want to be adding

(C) the number of followers you gain per quarter

(D) the amount you spent acquiring them

(E) the maximum revenue you can extract from customers in exchange

Explanation

While undertaking a social media audit you should keep in mind What value is your organization adding to your customers through social media now vs. the value you want to be adding. Comparing what value you have added and what you want to add gives you an idea about what you could have provided and what’s missing.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.