The keyword research feature can help you:

(A) Expand keyword or negative keyword lists

(B) Target the most relevant audience

(C) Get bid estimates

(D) All of the above


The Keyword Research feature can help you do all the above options mentioned. Expand keyword can be used to find even more keywords and compare it with Google’s keyword list for 50 keywords. Negative keyword lists are keywords that you should exclude from a campaign.

Keyword research feature can be used to find keywords to target the most relevant audience for your business. If you are selling weight loss products then you target keywords like weight loss that brings targeted audience to your products.

The keyword research feature also provides estimated bids for every keyword. The estimated bid is the minimum amount of money you should bid for a click to your ad for that keyword.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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