(A) Scroll depth
(B) Pages per session
(C) Average time on page
(D) Bounce rate
Bounce rate is the percentage of visitors who land on your website and then exit your website without clicking on anything or viewing any other pages or even scrolling down the page where they land.
So, the name of the metric that is used to analyze the percentage of people who don’t click any links on the landing page is Bounce Rate.
This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.