The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

(A) Because there are still many complex interactions that a user has with a site or app after clicking on an ad

(B) Because it’ll help them to grow and organize their audience lists to a greater extent

(C) Because it’ll make sure users to leave positive reviews about Shipza

(D) Because it’ll help to further improve the click-through rate in their Google Ads account


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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