The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

(A) Scroll depth

(B) Pages per session

(C) Bounce rate

(D) New subscribers

Explanation

Bounce rate is the percentage of visitors who land on your website and then exit your website without clicking on anything or viewing any other pages or even scrolling down the page where they land.

So, the name of the metric that is used to analyze the percentage of people who go to the landing page and do nothing is Bounce Rate.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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