(A) Expand keyword or negative keyword lists
(B) Target the most relevant audience
(C) Get bid estimates
(D) All the above
The keyword research feature in Microsoft advertising allows you to find more keywords and negative keywords for your campaign. You can copy and paste them into shared lists to create your own keyword lists and negative keyword lists. You can use in-market audiences and remarketing exclusions inside Microsoft Advertising Editor to target the most relevant audience for your business. You can also get bid estimates for specific keywords in your campaign using Microsoft Advertising Editor’s recommended bid estimates.
This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.