“The number of views of a promoted product page on Amazon after a click of an associated ad” best describes which metric?

(A) Detail page view (DPV)

(B) Add to cart

(C) Total views

(D) Total detail page view rate (Total DPVR)

Explanation

Detail page views (DPV) is the number of views of a promoted product page on Amazon after a click of an associated ad.

Conclusion

This question is a part of the Amazon Attribution metrics chapter from the Introduction to Amazon Attribution(Seller) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Seller) Answers page.

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