(A) Buyer personas are optional, but every company needs to have at least one ideal buyer profile.
(B) Ideal buyer profiles are static, but buyer personas need to be continually updated.
(C) Ideal buyer profiles only includes demographic information, while buyer personas should include information about a person’s goals, fears, and challenges.
(D) Buyer personas should be created primarily by the marketing team, while ideal buyer profiles should be created primarily by sales.
This question is from the HubSpot Delivering Sales Services Exam. You can find all the answers asked in this exam on our HubSpot Delivering Sales Services Answers article.