The user interface consists of four tabs that take you through the end-to-end workflow stages of discover, receive, optimize, and report. Match each tab in the user interface with its corresponding workflow stage.

(1) Discover – The Marketplace tab enables you to search for publishers, sites, and apps. Here, you can propose, negotiate, and manage deals with publishers.

(2) Receive – The Pre-targeting tab is where you use pre-targeting settings to pre-filter the bid requests you want Google to send to your bidder.

(3) Optimize – Found under the Bidding tab, the RTB Breakout page show you the end-to-end RTB (real-time bidding) workflow including pre-targeting matches, filtered bids and viewable impressions.

(4) Report – In the Query Tool tab, you can review where your advertising spend went and the performance you achieved, including full ActiveView viewability metrics. You can also create one-off reports or set up a schedule to receive regular updates.

Explanation

Discover: The Marketplace tab enables you to search for publishers, sites, and apps. Here, you can propose, negotiate, and manage deals with publishers.

Optimize: Under the Bidding tab, the RTB Breakout page shows you the end-to-end RTB (real-time bidding) workflow including your pre-targeting matches, filtered bids and viewable impressions.

Receive: The Pre-targeting tab is where you use pre-targeting settings to pre-filter the bid requests you want Google to send to your bidder.

Report: In the Query Tool tab, you can review where your advertising spend went and the performance you achieved, including full ActiveView viewability metrics. You can also create one-off reports or set up a schedule to receive regular updates.

Conclusion

This question is from the Check your Knowledge section of the “Navigate the end-to-end workflow” lesson from the “Discover and Buy Inventory with Marketplace” unit which is a part of the Get Started as an Authorized Buyer course.

Leave a Comment

Share via
Copy link
Powered by Social Snap