There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

(A) People on niche platforms are more likely to engage with you

(B) Your content will be put in front of specific audiences

(C) Your content will be seen by a mix of different people, gaining more views and likes

(D) It enhances your brand to be seen on more specific social media platforms


A smaller, more niche specific social media platform means that your content will be put in front of specific audiences that are more likely to purchase from you. The targeting will be narrow but the conversion rate will be high because they are familiar with the niche.

Example – An e-commerce store that specifically targets people from the age range of 18-25 is better off using Snapchat because the majority of the audience on that social media platform is between the age range of 18-25.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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